EPISODE · Oct 8, 2015 · 21 MIN
Overpromise and Overdeliver: Smart Brand Strategy or Company Killer?
from Didn't See It Coming with Marc Stoiber · host Marc Stoiber
In this conversation with Ian Jessop, I dig into the trend of overpromising and overdelivering. Is it going to create happy customers, or destroy companies?
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Overpromise and Overdeliver: Smart Brand Strategy or Company Killer?
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