Overseas Expansion: Is it important to have boots on the ground when bringing your business across the border?

Remote presence vs. Physical presence – does it matter? What are the pros and cons of both approaches?  Carl Stephen Patrick Hunter OBE, Chairman of Coltraco Ultrasonics, Anna Morsa, Group Commercial Director of Genuine Solutions Group, Natanel Bigger, CEO of Monpure and Rashida Abdulai, CEO of Strand Sahara, joined us for the first day of Elite Business on 11 March in the overseas expansion panel, discussing the importance of a physical presence in an international market and also addressed certain factors to take into consideration before bringing your firm abroad.