Overthinking Wrecks Progress | Chris Malta's EBiz Insider Podcast

Overthinking is the quiet killer in ecommerce. People think the big danger is bad suppliers or bad niches, but honestly, most businesses crash long before that because the owner is sitting there treating every decision like brain surgery. They stare at the screen, poke at their ideas, second guess everything, and by the time they finally act, the moment is gone and so is the momentum.