Overvalued Businesses
from Integrity Moments
Years ago, a University of Kansas researcher referenced in Harvard Business Review, discovered that people asked to sell their personal coffee mug wanted 2.2 times more than potential buyers were willing to pay. Their personal connection to the coffee mug caused them to overvalue the mug. Small business owners have a similar problem. The first ... The post Overvalued Businesses appeared first on Unconventional Business Network.
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This episode is 1 minute long.
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This episode was published on October 13, 2026.
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