Overworked Marketers, Proving ROI, and Debunking Video View Myths

While some marketing departments can grow in a tough economy, the reality is when times get tough, most marketing budgets are slashed. So what to do when you feel overworked and unsure if you're headed in the right direction? You have a 'come to Jesus' moment where you have to look realistically at the stats that matter and put them into perspective relative to your overall business goals.That's our main focus in today's solo show as a breakdown of measuring success in today's modern freight marketing world.  Get the links to stats mentioned in this episode by  checking out my Linkedin newsletter covering 4 Steps to Prove Marketing Isn't WorthlessTIMESTAMPS: What happens when you compare your numbers to pointless vanity metrics (3:05)How views are counted on social media platforms. (8:28)What counts as a video view on social media? (11:20)How LinkedIn measures engagement on social media. (17:23)What do you do when the company is closing or downsizing? (20:10)Sitting in on regular sales meetings can help you craft better content. (26:32)FutureTools.io –. (30:00)What’s the best social media platform to use for recruiting? (35:14)When you get really good at one thing, move on to the next. (38:08)Find a way to measure your leads. (43:49)You’re not alone in your marketing journey. (47:34)-----------------------------------------THANK YOU TO OUR SPONSORS!SPI Logistics has been a Day 1 supporter of this podcast which is why we're proud to promote them in every episode. During that time, we've gotten to know the team and their agents to confidently say they are the best home for freight agents in North America for 40 years and counting. Listen to past episodes to hear why.CargoRex is the search engine for the logistics industry—connecting LSPs with the right tools, services, events, and creators to explore, discover, and evolve.Digital Dispatch maximizes and manages your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.