Owen Moon: How Dealerships Can Increase Market Share and Win More Business

Owen Moon is the CEO of FIXED OPS DIGITAL,  Automotive’s Premier Service Marketing & Technology Company with corporate headquarters in Greenwood Village, Colorado. FIXED OPS DIGITAL provides franchise dealerships with an integrated online marketing solution to help promote and merchandise their fixed ops department on their website.👉 Register for the upcoming Fixed Ops Roundtable EventWhat we discuss in this episode:In this episode, we discuss strategies for increasing service and repair business for dealerships. With 55% of the business being retail, we explore ways to increase service and repair business, which will inherently increase parts sales. The collision repair sales amounted to 18.5 billion dollars in 2020 and are expected to reach 2 billion by 2028. We discuss ways to make collision centers stand out and to offer a standalone collision website to showcase the services offered, working with insurance companies and the guarantees provided.Another important aspect of the business is recalls, and we discuss the lack of attention many dealerships give to them. We talk about how integrating a recall lookup widget onto dealership websites will make it easier for customers to check for recalls. We encourage dealerships to get the right information about recalls to their service BDC for outreach campaigns, giving them the opportunity to be proactive about customer satisfaction. We emphasize that integrating recalls into service appointments makes it easier for customers and builds relationships between the dealership and the customers. We explore the importance of focusing on the service and repair business to improve the overall profitability of the dealership.Owen explains that dealerships wrote more than 271 million repair orders in 2021, exceeding $125 billion in total service and part sales. However, he believes that it's time to focus on other profit centers, and he intends to provide actionable advice to help service managers and fixed ops directors alike. He also discusses the evolving marketing and advertising industry and how it can help dealerships stay ahead of the game. Overall, this episode provides an insightful look into the automotive industry and what dealerships can do to thrive in 2023.Listen to the episode featuring Owen Moon for even more insights!Enjoying The Fixed Ops Roundtable Podcast? Please leave a rating and review 👇Apple: https://podcasts.apple.com/us/podcast/fixed-ops-roundtable/id1608656237Spotify: https://open.spotify.com/show/15HHYoyvCo1PSFwYn02UXYThanks, Owen MoonConnect with Ted Ings and the Fixed Ops Roundtable:Register for the next Fixed Ops Roundtable EventTed Ings on LinkedInCenter for Performance Improvement