Own Your Digital Space or Lose Your Election

If you’re still treating digital like a “final 6 weeks” add-on, you’re already behind. Mary and Josh break down why candidates have to control their narrative online, why the old “late splash” strategy fails, and how to move people from couch to polls with a real funnel (awareness, actions, then votes). Plus: where voters actually are now, and what to do first if your campaign feels overwhelmed.