Ownership Changes, Tangents, and Polling Talk

Welcome back to Intellicast! On today’s episode, Brian Lamar and Producer Brian cover all the latest market research news, go off on a couple of tangents, and talk polling. Kicking off the episode, the guys talk about the upcoming (and last) Great Lakes Chapter of the Insights Association fall conference. Brian Lamar gives some high-level details on the changes that are being made to each chapter and why the Great Lakes Chapter is going away. Next, the guys get into a lengthy discussion around a recent Politico article, and AAPOR report that it is based on, that talks that the experts don’t know why the 2020 polls were so off, especially at the state level. The guys discuss response bias, non-response bias, and some other items that they felt impacted the results.  They then switch gears and dig into some of the recent market research news. First, they talk the news around some ownership changes, first at Cincinnati-based Garage Group, then at DJS Research in the UK. They then touch on the news that Kantar completed its acquisition of Numerator. They give their thoughts on what they hope happens and comment on the speed at which the acquisition was completed. Next, Brian and Brian talk about the latest news from PureSpectrum and a proposed data protection act. The next story about a new panel focused on fast-moving consumer goods leads to a deep discussion about connected data, what researchers should have access to, and how people try to portray themselves versus their actual behavior. If you have any questions you want us to cover in an upcoming Ask Me Anything episode, you can submit them to [email protected] or on Twitter at @Intellicast1. Don’t forget to look out for the registration for the Great Lakes Chapter of the Insights Association’s Fall Conference, coming up in early September in Cincinnati. Thanks for listening! We have been nominated for the Market Research Podcast of the Year. Click here to vote for Intellicast! The online B2B sample industry has evolved over the past few years – and it has led many organizations to wonder what they should be doing. Register for our upcoming webinar, The Evolution of B2B Sample, on Wednesday, August 4, 2021, at 2:00 PM EDT, to learn about how B2B sample has changed in recent years, and some best practices on how to navigate the evolving landscape here. Want to catch up on our blogs? Click here. You can learn more about EMI’s DIY sample platform, CONNECTOR, and request a demo by visiting our website at www.emi-rs.com/connector/. Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here. Got a suggestion or feedback? Reach out to us at [email protected], or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463. Learn more about your ad choices. Visit megaphone.fm/adchoices