Owning Game-Changing Subcategories: Uncommon Growth in the Digital Age by David Aaker

https://thebookvoice.com/podcasts/2/audible/41075 to listen full audiobooks. Title: Owning Game-Changing Subcategories: Uncommon Growth in the Digital Age Author: David Aaker Narrator: Ward Paxton Format: mp3 Length: 8 hrs and 27 mins Release date: 06-15-20 Ratings: 5 out of 5 stars, 5 ratings Genres: E-Commerce Publisher's Summary: Owning Game-Changing Subcategories outlines the path to finding, managing, and leveraging new subcategories. In the digital age, the path has been made wider, shorter, and more frequently traveled. Throughout, David Aaker discusses certain aspects of the digital age that alter this path, such as E-commerce providing fast, inexpensive market access bypassing the cost of gaining distribution into storefront retailers or creating personal sales teams and social media and websites enabling communication on steroids in comparison with traditional use of advertising or events.