Owning Households, Elusive Audiences & the Pursuit of Perfection (w/ Tara Rego)

In this premiere episode of In Search Of…, Dan Barker (CEO, Wikimotive) and Zach Billings (Co-founder, Wikimotive) sit down with Tara Rego (Director of Strategic Partnerships, Spectrum Reach) to demystify the evolving world of OTT video advertising. From her unorthodox entry into automotive retail to her leadership in digital media strategy, Tara shares sharp insights into audience fragmentation, data-driven targeting, and how to measure the true contribution of OTT within a dealership's marketing mix. This is the episode for anyone trying to make smarter media buys, understand household-level attribution, and follow the data—in order to sell more cars. And if you're looking to sell more cars, visit Wikimotive for more insights into SEO, SEM, and Social Advertising, and a better understanding of the white glove services that we offer.