Owning your niche with Katherine Persoglia of Property Before Prada

My guest today is Katherine Persoglia: a mortgage-broking-numbers-nerd, expert in lending and hooked on teaching others — in particular, women — how to buy property and build wealth. And when I think of the term “Girl Boss” - Kath comes to mind. She is a force to be reckoned with: smart, determined and lifting up other women along the way. She grew up in the beautiful coastal town of Noosa Heads, Australia, where she worked from the first possible moment she could – 14 and nine months, and went on to start her own property portfolio at the tender age of 19. Since then she has purchased, built, and sold multiple properties and businesses, and when she found Mortgage Broking, Kath says that she knew she had found ‘her thing’. In this episode, we discuss Kath’s bold move to rebrand her business, and in doing so, stand out from the crowd, own her niche, and embrace not being for everyone, along with how she leverages social media to grow her business. Last year, I had a ball being a guest speaker at Kath’s International Women’s Day Event, and she is doing it all over again this year on Friday March 5th in Melbourne, Australia. This year’s guest speaker is one of our previous guests on the podcast: the brilliant Erika Cramer, otherwise known as The Queen of Confidence, who you may remember from episode 58! The best place to find, follow and get a ticket to Kath’s upcoming event is by searching “Property Before Prada” on Instagram: @propertybeforeprada. CONNECT WITH KATHERINE: Website: https://propertybeforeprada.com/ Instagram: https://www.instagram.com/propertybeforeprada/ Facebook: https://www.facebook.com/propertybeforeprada/ LinkedIn: https://www.linkedin.com/in/katherine-persoglia-63a41a4/ CONNECT WITH ME: Waitlist for The Modern Marketing Collective: https://emilyosmond.com/join Website: https://emilyosmond.com/ Instagram: https://www.instagram.com/emilyosmond/ Facebook: https://www.facebook.com/emilyclareosmond