Owning Your Story: Ellie Wookey on Athlete Branding & Building Press Upload

In this episode of the MoFutbol Podcast, we sit down with Ellie Wookey, founder of Press Upload, to talk about the power of storytelling in sports, the rise of athlete branding, and why owning your narrative matters more than ever.Ellie shares her journey from content creator to tech founder, her mission to empower athletes through media, and how Press Upload is helping sports professionals showcase their stories in a meaningful way.We discuss:Why every athlete is a brandThe evolution of sports media and content ownershipChallenges and wins as a woman founder in the sports-tech spaceTips for young athletes building their personal brandHow soccer plays a role in her creative and professional journeyThis episode is packed with insight, creativity, and inspiration—whether you're an athlete, content creator, or simply passionate about the future of sports and media.🎧 Subscribe, rate, and share if you enjoyed this episode!