Oxford, UNICEF, to PUMA — Design Guru Paul Boag & Why You Shouldn't Worry About AI

Paul Boag has been on the internet since 1994. He's advised Oxford University, UNICEF, PUMA, and the European Commission. And after thirty years at the front edge of digital, his take on AI is not what you'd expect: stop worrying.In this conversation, we get into why good design fails in the real world — and why it has nothing to do with the quality of the design itself. Paul breaks down the difference between art and design, why perfection is a trap, and what taste actually is beneath all the mystery people wrap around it. We talk about how AI can follow every rule of design perfectly and still never be great — and why that gap is where human designers live.We also get into how Paul's process has completely changed. From wireframes and Figma to orchestrating ideas through Claude and iterating at a speed that wasn't possible three years ago. What it means to be a designer when the tools do the pixel-pushing. Why process can become the enemy of good work. And what thirty years of watching revolutions come and go has actually taught him about how to survive the next one.