Oye Cracks | Don Julio y el valor estratégico del sello Hecho en México

from Oye.Cracks · host El Economista Podcasts

En este episodio de Oye.Cracks, conversamos con Alan Loredo, VP Corporate Relations de Diageo México, y Salvador Padrón, Global VP Marketing de Don Julio, sobre el significado estratégico de recibir el sello Hecho en México y lo que representa para una de las marcas más emblemáticas del tequila a nivel global.Más allá del reconocimiento, analizamos qué implica esta certificación en términos de reputación, exportación y competitividad; cómo se construye liderazgo desde la tradición dentro de una compañía global como Diageo; y por qué México sigue siendo pieza clave en la estrategia internacional del grupo.🎧 Escúchalo y suscríbete para más conversaciones que conectan estrategia, cultura y liderazgo empresarial.https://www.diageo.com/enhttps://www.donjulio.com/en/our-tequilas

Episode metadata supplied by the publisher feed · Published Mar 31, 2026

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Oye Cracks | Don Julio y el valor estratégico del sello Hecho en México

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This episode is 35 minutes long.

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This episode was published on March 31, 2026.

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