Pabst Blue Ribbon (PBR) beer and the limits of hipster culture

from On Strategy Showcase · host Fergus O’Carroll

PBR earned subculture status in hipster/dive bars, but that status began to limit growth with its "we’re for the cool kids” vibe. This is the story behind the brand's response. We're joined by Lauren Sooudi and Rob Scherzer of DNA Seattle.

Episode metadata supplied by the publisher feed · Published May 28, 2023

Embed this episode

Attribution link and audio player

NOW PLAYING

Pabst Blue Ribbon (PBR) beer and the limits of hipster culture

0:00 41:44

1×

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Share this episode

Similar Episodes

No similar episodes found.

Similar Podcasts

No similar podcasts found.

Frequently Asked Questions

How long is this episode of On Strategy Showcase?

This episode is 41 minutes long.

When was this On Strategy Showcase episode published?

This episode was published on May 28, 2023.

Can I download this On Strategy Showcase episode?

Yes. Use the download control on the episode player to save the publisher-provided media file.

URL copied to clipboard!