PAC - 013 Andreas Bischoff

If you've ever attended a European Summit, you are then one of over 1,000 industry people who have done business with Andreas Bischoff, founder and on of the organizers of TES. A calculated risk taker and solid businessman, Andreas came up with the crazy idea of launching trade shows during a recession years ago and when fewer people were attending! Learn the method to his madness and how he essentially raised the bar to the level that has set the standard for today, and why trade shows in general are thriving and more useful than ever.