Paceline Podcast 256

This week John takes a look at a watershed event in Shimano's history. They have discontinued mechanically operated drivetrains on their Dura-Ace and Ultegra groups. The new versions of these groups we should see before the end of the year will be electronic-only. One of the biggest retailers in the country recently announced their sale to a Dutch holding company. As a result, Specialized severed their relationship with the 12-store chain of Mike's Bikes in Northern California. The big question on everyone's mind is, what were they thinking? Patrick talks to industry veteran and former Specialized marketing director Rick Vosper to get some insight.