Pack Types in Eastern Europe

In this episode of Globalcast, Regina Maiseviciute, Packaging Industry Analyst at Euromonitor International, continues the discussion of the packaging industry and how pack types are adapting to different distribution channels. Maiseviciute focuses on Eastern Europe and the recent boom in discount retailers in the region. She explains: How discount stores in Eastern Europe have affected packaging in discount retailers How pack types have changed in other retail stores How the packaging industry is adapting to new trends in bottled water delivery Lots of brands claim to be number one… but can they prove it? At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.