Packaging a sustainable future

Atlantic Packaging was founded, incredibly enough, by a KKK-fighting journalist from the South, whose efforts led to the arrest of hundreds of Klan members. Today, his grandson Wes Carter continues to lead the largest privately held packaging company in North America with a strong sense of ethics and a focus on sustainability. He’s launched an initiative to significantly reduce plastic-centric packaging, as well as “A New Earth Project,” a collaboration between the packaging supply chain and the global surfing community to help reduce ocean plastic waste. Joined by their Director of Sustainability, Caroline James, the two sit down with host Matt Prindiville for a discussion about extended producer responsibility and what CPG brands and packaging suppliers are doing in this pivotal opportunity that we have to catalyze the new reuse economy. Resources: Atlantic Packaging A New Earth Project The Editor and the Dragon “Your Packaging is the Problem” in Yale Insights by Caroline James Upstream’s Principles for Reuse/Refill in EPR