Packaging + Purpose + Profit Does Exist

Packaging is an undeniable part of daily life—from containers that store the food we eat and the products we use to the packages that arrive on our doorstep. This necessity plays a major role in one of the planet’s most pressing challenges: pollution. Packaging waste is clogging ecosystems and contributing to a health crisis that affects both people and the planet. As consumer demand for sustainable solutions grows, the packaging industry stands at a crossroads—one that calls for innovation, long-term thinking, and moral responsibility.We invited Wes Carter, President of Atlantic Packaging, to explain how his family-owned company is creating a more sustainable future. Atlantic Packaging is proving that packaging, purpose, and profit can go hand in hand through initiatives like A New Earth Project and the company’s state-of-the-art Packaging Solution Center, where the company partners with major brands to design custom sustainable packaging for products. Equally committed to employee wellbeing, Atlantic Packaging embeds health into its employee culture through biometric screenings and holistic wellness programs, recognizing that human and environmental health are deeply connected.In rethinking both packaging and purpose, Atlantic Packaging is building a legacy not just of innovation, but of stewardship, responsibility, and opportunity.Listen for key insights on:Building packaging solutions that are both brand-enhancing and planet-friendlyEmbedding sustainability into business strategy through innovation and educationCreating holistic employee wellness programs rooted in physical, mental, and emotional healthHow purpose, legacy, and personal values shape leadership and drive long-term impact Resources + Links:Wes Carter’s LinkedInA New Earth ProjectPackaging Solution CenterFishbone Sustainable Wellness CarriersAtlantic Wellness (00:00) - Welcome to Purpose 360 (00:13) - Meet Wes Carter, Atlantic Packaging (02:38) - Atlantic Packaging (07:28) - Wes’ Purpose (10:19) - Packaging Solution Center (13:10) - Fishbone C-Clip (14:22) - Health (17:14) - A New Earth Project (19:43) - Storytelling (21:12) - Connections (23:23) - Recommendations (25:16) - Last Thoughts (27:35) - Wrap Up