Packaging Smarter: Balancing Protection and Sustainability

In this episode of Insight, host Ariel Backus sits down with A.J. Gruber, President and CEO of the International Safe Transit Association (ISTA). A.J. shares how his roots in packaging science at Michigan State University and his early career at UPS led him to champion innovation in transit packaging. Together, they delve into the vital role packaging plays in the global supply chain—especially with the rise of e-commerce—and the growing pressure to balance product protection with environmental responsibility. A.J. highlights ISTA’s efforts to support companies in designing packaging that not only withstands the rigors of transport but also meets sustainability goals and regulatory demands.   MSAE Insight is produced by Association Briefings.