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Packaging The Raya Shopping Experience. episode artwork

EPISODE · Jun 4, 2019 · 24 MIN

Packaging The Raya Shopping Experience.

from Resource Centre · host BFM Media

Raya is undoubtedly one of the biggest opportunities on the Malaysian retail calendar for merchants to maximise sales growth. It’s also one of the busiest times of the year for malls, as they compete to create elaborate themed campaigns to drive traffic and help their patrons usher in the festive spirit of raya. We speak to Sunway Malls for a behind-the-scenes look at what goes into designing a holistic raya shopping experience, that has their patrons coming back year after year.See omnystudio.com/listener for privacy information.

Episode metadata supplied by the publisher feed · Published Jun 4, 2019

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Packaging The Raya Shopping Experience.

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This episode is 24 minutes long.

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This episode was published on June 4, 2019.

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Raya is undoubtedly one of the biggest opportunities on the Malaysian retail calendar for merchants to maximise sales growth. It’s also one of the busiest times of the year for malls, as they compete to create elaborate themed campaigns to drive...

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