Packaging The Raya Shopping Experience.
from Resource Centre Hosted by BFM Media
Raya is undoubtedly one of the biggest opportunities on the Malaysian retail calendar for merchants to maximise sales growth. It’s also one of the busiest times of the year for malls, as they compete to create elaborate themed campaigns to drive traffic and help their patrons usher in the festive spirit of raya. We speak to Sunway Malls for a behind-the-scenes look at what goes into designing a holistic raya shopping experience, that has their patrons coming back year after year.
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Frequently asked questions
How long is this episode of Resource Centre?
This episode is 24 minutes long.
When was this Resource Centre episode published?
This episode was published on June 4, 2019.
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