Packaging with Purpose: Phill Box | Melinda Su-En Lee, Parcel Health

Overview: - Guest: Melinda Su-En Lee, Co-Founder and CEO of Parcel Health - Melinda talks about developing sustainable medication packaging to replace plastic pill bottles - She discusses the importance of marketing and branding for pharmacies using their product Key Topics Covered: - Inspiration for starting Parcel Health and developing the Phill Box - Design process and iterations of the Phill Box - Safety features and ease of use, especially for elderly patients - Marketing strategies and pivoting from sustainability focus to highlight benefits for pharmacies - Customized branding and marketing opportunities on the Phill Box for pharmacies - Importance of physical/tangible marketing tactics compared to digital - How marketing and advertising has changed over the years - Balancing functionality and sustainability in product development Resources Mentioned: - Parcel Health website: https://parcelhealth.co/ The Business of Pharmacy Podcast™ offers in-depth, candid conversations with pharmacy business leaders. Hosted by pharmacist Mike Koelzer, each episode covers new topics relevant to pharmacists and pharmacy owners. Listen to a new episode every Monday morning.