PacSun CEO Brieane Olson on Leading with Purpose and Empowering Gen Z

In this Mission Matters episode, Adam Torres interviews Brieane Olson, CEO of PacSun, live at the PacSun Purpose Partner Summit in Los Angeles. Brie discusses the company’s first Youth Report exploring Gen Z and Gen Alpha insights, the creation of PacSun’s Youth Council, and the brand’s mission to champion purpose-driven partnerships with companies like Formula One and Adidas. Through data, collaboration, and authenticity, PacSun continues to shape culture and empower the next generation. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: https://missionmatters.lpages.co/podcastguest/ Visit our website: https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices