Paddock to Pixel: The Hagen's Organics Story | #025

In this episode of Add To Cart, we are joined by Oliver and Ruby Hagen, who run Hagen’s Organics, a second-generation butchery based in Melbourne. The Hagen family are no strangers to change, starting in the 1980’s selling organic fruit and veg, then shifting to meat in the late 90s. Siblings, Oliver and Ruby, continue to run the company with an online presence very much at the core of the business. In this chat, they share their thoughts on the importance of transparency and commitment to customer service, how they have grown exponentially, welcoming a community of new staff as a result of Covid and their future plans for pop ups and live-streaming. Links from the episode:Prahran MarketQueen Victoria MarketJenny Craig partner with Shopify (sponsored)Packaging Solutions from Signet (sponsored)Questions answered in the podcast include:What has been the hardest thing about taking a butcher shop online? How has the Covid19 crisis affected you?What’s your approach to website content creation?This episode was brought to you by…  Shopify PlusSignetAbout your host: Nathan Bush from 12HIGHNathan Bush is the founder and lead strategist at eCommerce consultancy, 12HIGH. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.About your co-hosts:Oliver Hagen from Hagen’s OrganicsOliver Hagen is the director of Hagen’s Organics. Alongside his sister, Oliver runs the business, which has four stores across Melbourne, and their online store. After working and growing up in the business with his dad, Royce, Oliver took over operations in 2013.Ruby Hagen from Hagen’s OrganicsRuby Hagen is the Business Manager of Hagen’s Organics. After growing up in the business, she wanted to get on board alongside her brother to run the company. Her natural born people skills give her the perfect skill set for managing their team of close to 60 people.Email [email protected] We look forward to hearing from you!Thanks to our sponsors, Shopify and Subscribe to the Add To Cart newsletter  SMS us to Suggest a Guest Connect with Nathan Bush Join the Add To Cart Community