Padel Isn't Just a Sport. It's Where Connections Get Made, with Ben Nichols | Ways to Wealth EP190

This week on the Ways to Wealth Podcast, Charlie speaks to Ben Nichols, an entrepreneur and industry builder in padel, the fastest growing sport in the world, and the founder of an ecosystem of businesses built around it.Ben Nichols is an entrepreneur and industry builder in the padel world - advisor to some of the sport's biggest brands, founder of Insider 22, co-founder of the Anglo American Padel Cup, and executive producer of Travel Racket, soon to launch on a major global streaming platform. He writes and speaks on the business of the New Padel World through his platform, The 22.A new padel club opens somewhere in the world every hundred minutes, with somewhere between twenty and thirty five million players globally and Olympic status potentially within reach. But Ben has built a business connecting the corporate world with it. He argues the sport isn't really a sport at all, but also a social operating system, a third space between work and home where people are meeting friends, romantic partners, and business partners. He's also refreshingly honest about the risks. Sweden built too many courts too fast and became the poster child for padel's boom and bust, and Ben draws a sharp parallel with what happened to squash in New Zealand and the UK. This is a conversation about spotting a wave early, why the biggest brands are still hesitating, and why he's moving to America to chase a market he believes is exactly where the UK was four years ago.Watch every episode of the Ways to Wealth Podcast hereLearn more about Ben hereLearn more about Padel22 here#waystowealth #padel #sportsbusiness #entrepreneurship #networking #sponsorship #nzbusiness #sportsmarketing #golf #startup #investing #brands #sport #wealthbuilding