Paid Ads Unpacked: What's Hot, What's Not, and What's Next

In this episode I’m breaking down the latest trends in paid advertising for health entrepreneurs. We’re diving into what’s working now, what’s outdated, and where ads are heading for business owners like you in the health space. From maximizing your ROI on video ads across TikTok, LinkedIn, and YouTube to understanding why static ads just aren’t cutting it anymore, I’m here to help you avoid the same costly mistakes I made in my early days (think $2,000 on Yelp ads with zero ROI). You’ll learn why short-form video and targeted LinkedIn ads are on fire, plus we’ll dig into emerging trends in interactive AI and TV ads. If you’re ready to level up your ad game and stop wasting money on strategies that don’t work, this is the episode for you.Key TakeawaysWhy Short-Form Video is King – Platforms like Instagram Reels, TikTok, and YouTube Shorts are crushing it and keeping audiences engaged.LinkedIn Ads for Health Pros – With billions of searches each month, LinkedIn ads reach a targeted professional audience that’s ready to invest.Get Leads with Facebook Group Ads – Building a community just got easier with Facebook ads that promote your group and capture leads seamlessly.Lead Ads for Easy Conversions – Use Facebook and Instagram lead ads to collect contact info directly, keeping users on the platform.Bold, Eye-Catching Ads – Don’t be afraid to create scroll-stopping visuals and interactions that capture attention and drive results.The Value of Retargeting – Retargeting ads bring warm leads back into your funnel, helping you maximize ad value.Avoid Overcomplicated Funnels – Keep it simple for maximum conversions and a smooth user experience.Emerging Trend: YouTube and Connected TV Ads – Reach a broader audience by advertising on platforms like Hulu and YouTube TV.Download the FREE Power Moves PlaybookMarketing your health-focused practice shouldn’t feel overwhelming. The Power Moves Playbook is your free step-by-step guide to grow with clarity and confidence. Download it now at https://microsite.com/power-moves-playbook-download/Book A Free Strategy & Content CallLet’s take your marketing from bland to brilliant. Book a free strategy session with me and my team at https://microsite.com/ and create a content plan that drives results.What is CRTX?Missed leads are a profit killer. CRTX uses cutting-edge AI to transform your patient acquisition process. Visit https://agent.mycrtx.com/ to learn more and book your free demo today.Subscribe to the NewsletterStay informed and inspired. Subscribe to our newsletter for proven strategies to boost patient engagement and dominate your market. Join today at https://microsite.com/newsletterJoin the Monthly Webinar SeriesReady to grow smarter, not harder? Join our free How to Grow Your Practice workshop and take the next step toward success. Reserve your spot now at https://microsite.com/how-to-grow-your-practice-webinar/