Paid Ads: What to Know for 2026

Meta ads are constantly changing. What worked a few years ago doesn’t work now - and what works today won’t last forever. In this episode, Miles breaks down what’s actually working for SGPT gyms on Meta in January 2026, based on day-to-day data across HAMPER clients and the growth of their own SGPT gym, INTENT91 to five locations in five years. He covers the three areas that matter most right now: 1) TargetingWhy Miles still strongly recommends manual targeting for SGPT gyms, despite Meta’s push toward Advantage+. He explains where Advantage+ falls down for local gyms, how to avoid wasting budget on the wrong people and how to stay broad without giving up control. 2) CreativesWhy creatives are now the biggest differentiator on Meta. Miles dives into ad fatigue, saturation and the importance of producing enough varied, niche-specific creatives to let Meta learn - rather than relying on one campaign and hoping for the best. 3) User experience after the clickThe overlooked bottleneck. From landing pages to CRMs, automations and follow-up, Miles explains why Meta rewards strong post-click experiences and why poor systems cost gym owners far more than ad spend ever will. If you want Meta ads to keep working without wasting budget, this episode will give you clear direction heading into 2026.If you want us to stay ahead of the curve for you:Visit www.hamperagency.co.ukFollow us on Instagram: @hamperagencyOr get in touch: [email protected]