Paid Media con Éxito: De 1M a 3M con Ixone Isasi

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This episode is 59 minutes long.

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This episode was published on December 26, 2024.

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Recursos emprendimiento, formación, intraemprendimiento, marketing online y lean startup: Libro "Emprendedor ágil" https://innokabi.com/el-metodo-emprendedor-agil/ Libro "30 errores que matarán tu negocio" https://innokabi.com/libro-30-errores-que-mataran-tu-negocio/ Únete a mi newsletter: Suscripción Newsletter Innokabi https://innokabi.com/ ▬▬▬▬ INFO GENERAL ▬▬▬▬▬ ► DESCRIPCIÓN: Me alegro que hayas decidido acompañarnos una semana más en el podcast de Innokabi. Soy Alfonso Prim y quiero ayudarte a lanzar tu marca, producto o servicio con éxito empleando lean startup y las herramientas de marketing online más interesantes y experiencias de otros emprendedores que ya lo han conseguido. ▬▬▬▬▬ CONTENIDO ▬▬▬▬▬ ► DESCRIPCIÓN EPISODIO: En este episodio nos acompaña Ixone Isasi, fundadora de Paid Strategy, una agencia de marketing digital especializada en paid media y performance marketing. Ixone nos comparte su experiencia ayudando a empresas a escalar negocios con estrategias avanzadas de publicidad online. Hablaremos de planificación, optimización de campañas, la importancia de los datos y cómo maximizar el retorno de inversión en plataformas como Google Ads, Meta, LinkedIn y TikTok. También analizaremos cómo trabajar en remoto con éxito, claves para la segmentación y tendencias futuras del paid media y la inteligencia artificial. ► MARCAS DE TIEMPO: 00:50 ¿Quién es Ixone Isasi? Su trayectoria. 02:30 Paid media y performance marketing explicado. 06:15 Cómo transformar desafíos en oportunidades. 10:45 La clave para optimizar campañas publicitarias. 15:30 Importancia de los datos y métricas. 20:10 Cómo liderar equipos en remoto. 25:45 Plataformas clave: Google Ads, Meta y LinkedIn. 30:20 Cuánto invertir y cómo segmentar audiencias. 35:50 Tendencias del paid media y futuro con IA. ▬▬▬▬ REFERENCIAS Y ENLACES ▬▬▬▬ Dónde encontrar a Ixone Isasi: ► Web https://paidstrategy.com ► LinkedIn https://www.linkedin.com/in/ixoneisasi/ Recomendaciones: ► Newsletters de Google y Meta: ideales para especialistas en paid media. ► Apúntate a newsletters según tu necesidad Si te gusta el Podcast de Innokabi, no olvides darle al ME GUSTA, dejarme un comentario en tu plataforma de podcasts favorita y registrarte en la newsletter de Innokabi donde comparto experiencias, ideas de negocio y consejos sobre emprendimiento y marketing online: Únete a mi newsletter: Suscripción Newsletter Innokabi https://innokabi.com/

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Paid Media con Éxito: De 1M a 3M con Ixone Isasi

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