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Päivittäistavaroita ei voi mainostaa audiolla – vai voiko sittenkin?

EPISODE · Dec 11, 2025 · 46 MIN

Päivittäistavaroita ei voi mainostaa audiolla – vai voiko sittenkin?

from IAB Podcast

Kaupallinen yhteistyö: Bauer MediaIAB Finlandin podcastin tämän jakson isännöivät Bauer Median BAD Agencyn johtaja Sanna Kolamo ja Bauer Median Retail Audion asiantuntija Outi Hilakari.Jaksossa tarkastellaan ajankohtaisia näkökulmia FMCG-toimialalle. Mukana keskustelemassa on myös Satu Laakso, joka avaa, miten audio voi toimia mainostajille keinona erottautua, jäädä mieleen ja rakentaa kustannustehokasta toistoa erityisesti silloin, kun ostajan huomio pitäisi ohjata tuhansien vaihtoehtojen joukosta juuri omaan tuotteeseen.Paina play ja liity mukaan inspiroivaan keskusteluun. Saatat löytää uusia oivalluksia tai muuten vain viihtyä kiinnostavan aiheen parissa..  

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Päivittäistavaroita ei voi mainostaa audiolla – vai voiko sittenkin?

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This episode is 46 minutes long.

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This episode was published on December 11, 2025.

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Kaupallinen yhteistyö: Bauer MediaIAB Finlandin podcastin tämän jakson isännöivät Bauer Median BAD Agencyn johtaja Sanna Kolamo ja Bauer Median Retail Audion asiantuntija Outi Hilakari.Jaksossa tarkastellaan ajankohtaisia näkökulmia...

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