457 | Pakistan’s 10 Billion $ Agriculture Opportunity Ft....

What this episode covers

Find out more about Endeavor: https://pakistan.endeavor.orgIn this episode of Thought Behind Things, we’re joined by Jawwad Hasan, CEO & co-founder of Agrilift, and Salar Malik, Chief Innovation & Sustainability Officer at FFC. Together, they unpack how corporate partnerships are attempting to transform Pakistan’s outdated agriculture sector through farmer-friendly technology, data, and modern infrastructure.We dive into:Why Pakistan’s agriculture is so inefficientHow timely data insights are reshaping farming practicesThe Agrilift x FFC partnership modelWhat's next for this partnershipWhy agri startups often leave Pakistan to scale globallySocials:TBT’s Instagram: ⁠⁠⁠https://www.instagram.com/thoughtbehindthings/⁠⁠⁠TBT’s TikTok: ⁠⁠⁠https://www.tiktok.com/@tbtbymuzamil⁠⁠⁠TBT’s Facebook: ⁠⁠⁠https://www.facebook.com/thoughtbehindthings⁠⁠⁠TBT Clips: ⁠⁠⁠https://www.youtube.com/@tbtpodcastclips⁠⁠⁠Muzamil's Instagram: ⁠⁠⁠https://www.instagram.com/muzamilhasan/⁠⁠⁠Muzamil's LinkedIn: ⁠⁠⁠https://www.linkedin.com/in/muzamilhasan/⁠⁠⁠Jawwad's LinkedIn: ⁠https://linkedin.com/in/jawwad-hasan⁠Salar's LinkedIn: ⁠https://www.linkedin.com/in/salar-malik/⁠Endeavor's LinkedIn: ⁠⁠⁠https://www.linkedin.com/company/endeavor-pakistan⁠⁠Credits:Executive Producer: Syed Muzamil Hasan ZaidiAssociate Producer: Saad ShehryarPublisher: Talha ShaikhEditor: Jawad Sajid

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How long is this episode of Thought Behind Things?

This episode is 1 hour and 39 minutes long.

When was this Thought Behind Things episode published?

This episode was published on September 24, 2025.

What is this episode about?

Find out more about Endeavor: https://pakistan.endeavor.orgIn this episode of Thought Behind Things, we’re joined by Jawwad Hasan, CEO & co-founder of Agrilift, and Salar Malik, Chief Innovation & Sustainability Officer at FFC. Together, they unpack...

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