Palita Sriratana's Perfect Bite | Her Thai Heritage Behind Nam Prik Pao and Pink Salt Kitchens

Have you ever tried Nam Prik Pao?It’s maybe one of the greatest condiments EVER! In this episode of The Perfect Bite, host Sarah Perkins talks with Palita Sriratana, the founder of Pink Salt Kitchens and the creator behind the cult-favorite Thai chili jam Nam Prik Pao.Palita’s journey is anything but ordinary. From growing up in Bloomington, Illinois, learning family recipes alongside her grandmother, to walking away from a pre-med path to follow her passion for food, she’s turned creativity, culture, and persistence into one of the most exciting new brands in the Asian CPG category.Palita shares how her pop-up dinners evolved into a thriving consumer brand, how she built Nam Prik Pao into a nationwide favorite featured on Chopped and at retailers like Fresh Thyme and Here Here Market, and why she believes in doing things slowly, authentically, and with intention.In this episode, you’ll learn:How Palita turned a small pop-up kitchen into a CPG success storyThe origin story of Nam Prik Pao and how it became a pantry essentialWhy balancing tradition and innovation is key to modern Thai cookingHow Palita bootstrapped her brand while staying true to her heritageThe power of storytelling, culture, and design in building a food brandWhat it means to grow a business with intention during challenging timesTo learn more about Pink Salt Kitchens and Nam Prik Pao, head to www.pinksaltkitchens.com.You can buy Nam Prik Pao and have it shipped nationwide on www.hereheremarket.com. You can follow Palita at @hi.palita and Pink Salt Kitchens @pinksaltkitchens on Instagram. Want to watch the entire episode? Head here to our YouTube! Make sure to subscribe, rate and review The Perfect Bite anywhere you listen to podcasts. You can follow us on social media @perfectbitepod and visit our site www.theperfectbitepod.com.