Pamela Bishop on empathy in marketing at Blooms The Chemist

Pamela Bishop, CMO at Blooms the Chemist, sits down with host Mark Jones to discuss the role of trust and empathy in marketing, and how marketers can tell the story of a brand's purpose. Resources Blooms The Chemist  Blooms The Chemist CMO's lessons from the COVID-19 frontline  Blooms The Chemist: Lessons Learnt from the Frontline of a Health Emergency  You might also like… Vanessa Lyons on brand transformation  Amy Smith on brand purpose at T2 Tea Louise Cummins on marketing, innovation & storytelling at H&R Block