Pamela Herrmann: Customer’s feelings are fact

Joined on the show today by Pamela Herrmann, the co-founder and Chief Storyteller of CREATE Buzz! Discussion guide from my conversation with Pamela Herrmann: 1. What is the actual failure rate of small business? And why? 2. “Feelings are fact.” 3. “Devotion to someone…” 4. Do you know the actual cost to acquire a new customer? And do you know the lifetime value of your current customer(s)? Hint: Most do not… 5. We discuss Pamela’s book, The Customer Manifesto…. 6. Pamela explains the THREE MARKET FORCES: Economics, Social, and Technology… 7. Closing the gap between companies AND customers… Get Pamela Herrmann’s book right here: About Pamela Herrmann: Pamela is a best selling author, host of the daily video series, “The Morning Would Show” and a national keynote speaker on the subject of creating uncommonly awesome connections with your customers, both online and offline. A short list of her clients include jetBlue, State of Colorado Economic Development, North Caroline Main Street Alliance, New Jersey Main Street Alliance, and Oklahoma Main Streets… ###