Pamela Zapata, CEO & Founder Of Society 18: How To Be A Talent Manager

Pamela Zapata, CEO and founder of Society 18, takes us behind the scenes of what it’s *really* like to be a talent manager. After working in major branding, marketing, and casting departments, Pamela noticed a pattern with BIPOC influencers: they were mostly self-representing and leaving a lot of money on the table in doing so. She shares how she turned her consulting side hustle into a seven-figure agency and gives her top advice for anyone who wants to follow a similar path. IN THIS EPISODE, WE TALK ABOUT: How Pamela draws on her professional experiences across various industries The steps Pamela took to leave her corporate job and go all-in on her own agency Tips for finding brands to pitch to for your clients What questions talent should ask potential managers (and vice versa) The insights and metrics Pamela and her team look at before signing with a creator The pros and cons of short-term trials Why is it so hard to get paid on time in this industry?! RESOURCES Learn more about Be Social Group CONNECT WITH PAMELA Follow Pamela: @pamelazapata  Follow Society 18: @society18 Learn more about Society 18: society18.com CONNECT WITH ALI Follow me on Instagram: @aligrant Follow me on TikTok: @aligrnt CONNECT WITH JESS Follow me on Instagram: @jessyoowould Follow me on TikTok: @jessyoowould