(Pandemic Edition) Scarcity and Marketing

In a time of hoarding, Caroline Roux is one of the precious few experts on scarcity. We talk about why people hoard, and what happens when everyone takes a little more than they need. If you don't leave enough hand sanitizer for your neighbor, you endanger yourself and everyone else. We also get some related marketing tips for your business and more importantly, I find out how I can dupe more people into supporting my podcast. Caroline is Associate Professor of Marketing and Concordia University Research Chair in Psychology of Resource Scarcity. Scarcity-related social media accounts: https://twitter.com/ScarcityInsight https://www.facebook.com/understandingscarcity/   Personal website and social media accounts: https://sites.google.com/site/profcaroroux/ https://twitter.com/RouxCaroline https://www.linkedin.com/in/rouxcaroline/ Read, Learn, and Support The Show: All support on Patreon goes to my team: https://www.patreon.com/shanemauss  I have an overworked editor, assistant, and media person trying to help me crank out lots of extra episodes of infotainment durning this crisis. Hunker down with an audiobook and support your local bookstore with Libro.fm. They're the first audiobook company to make it possible for you to buy audiobooks directly through your local bookstore. Offer code: hereweare for 3 months for the price of one. https://libro.fm/redeem/HEREWEARE And there has never been a better time for lifelong learning with The Great Courses http://www.thegreatcoursesplus.com/hereweare Learn more about your ad choices. Visit megaphone.fm/adchoices