EPISODE · Aug 5, 2026 · 5 MIN
P&G's $3.8B Thorne Bet, Sephora x Olive Young, China Picks Skincare
from Beauty in Five
P&G to Acquire Thorne for $3.8 Billion. WWD Beauty reports P&G is buying supplement maker Thorne for $3.8 billion, extending a mass CPG owner into premium wellness. (WWD Beauty) Sephora and Olive Young Set 19-Brand Korean Lineup. WWD Beauty reports the Sephora, Olive Young partnership launches Aug. 20 with 19 Korean brands in 500 U.S. doors, testing whether Olive Young's curation travels. (WWD Beauty) Reuters: Prestige Skincare Outpaces Bags in China. Reuters reports Chinese luxury shoppers are favoring prestige skincare over designer handbags, a demand-mix shift bearing on how brands weight the China market. (Reuters, FashionNetwork.com, Superhits 97.9 Terre Haute, IN) Also moving today: Exclusive: Jo Malone London expands retail footprint with Boots launch and unveils new collection (Cosmetics Business) Kylie Cosmetics, Huda Beauty and MAC Cosmetics crowned most popular beauty brands of 2026 so far (Cosmetics Business) The Hair Care Brands That Dominate AI Search (WWD Beauty) Cosmetics Business reveals the top 5 K-beauty trends of 2026 in new report (Cosmetics Business) Get Beauty in Five in your inbox every weekday: https://beautyinfive.com
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What this episode covers
WWD Beauty reports Procter and Gamble has agreed to buy supplement maker Thorne for 3.8 billion dollars, a move practitioners read as legacy consumer goods buying into science-backed wellness rather than building it. WWD Beauty also has the Sephora and Olive Young lineup first: 19 Korean beauty brands launching August 20 across 500 US Sephora doors and online. Reuters reports prestige skincare is outrunning designer handbags among Chinese luxury shoppers, citing Oliver Wyman and Tax Free World Association research that 37 percent of affluent Chinese consumers intend to spend more on prestige beauty next year against 4 percent for leather goods, plus quick hits on Jo Malone entering Boots, the Cosmetify Index and hair care visibility on ChatGPT.
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P&G's $3.8B Thorne Bet, Sephora x Olive Young, China Picks Skincare
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