P&G's Mark Huffman: Why the 'Big Idea' Trumps Data-Driven Marketing

Mark Huffman has spent nearly 30 years working at the world's top advertiser, Cincinnati-based Procter & Gamble. During that time, he has contributed to some of the most successful - and well known - advertising campaigns. Mark will be teaching the very popular Measurement and the Mind - a two-day Wizard Academy course scheduled for November 15th and 16th in Austin. Mark offers listeners a preview of the lessons he'll share with those lucky enough to register. Huffman is interviewed by Wizard Academy faculty member and graduate Dean Rotbart and by David Biondo, a veteran financial planner and successful entrepreneur. Rotbart and Biondo produce Monday Morning Radio and serve as co-hosts in cooperation with Business Unconventional on 710 KNUS AM in Denver. Be sure to follow B. Unconventional on Twitter: @BUnRadio and subscribe to Roy H. Williams's Monday Morning Memo. The best things in life really are free!

Episode metadata supplied by the publisher feed · Published Jul 23, 2012

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P&G's Mark Huffman: Why the 'Big Idea' Trumps Data-Driven Marketing

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