Panel: How 3 Retail Leaders Transformed Their Sales Teams...

What this episode covers

This episode delves into impactful conversations between retail media teams and sales organizations, highlighting how perceptions of retail media networks can shift from being seen as mere lower funnel tactics to comprehensive full funnel powerhouses. Featuring insights from industry leaders Brian Dudzinski, Alicia Ponzani, and Brea Keating, the episode explores strategies for education and partnership, emphasizing the importance of search visibility and the broader capabilities of retail media networks like Amazon and Walmart Connect.CHAPTERS:(00:00) About Today's Topic(00:47) About the Show(01:09) Brian Dudzinski on Algorithmic Insights(02:00) Alicia Ponzani on Shifting Perspectives(03:25) Brea Keating on the Importance of Search and Visibility(04:25) OutroSOCIAL LINKS:Website: https://www.retailmediabreakfastclub.comLinkedIn: https://www.linkedin.com/in/kiri-masters/YouTube: https://www.youtube.com/@retailmediabreakfastclubApple: https://podcasts.apple.com/us/podcast/retail-media-breakfast-club/id1782187624//Spotify: https://open.spotify.com/show/3s5MuqcrsOmQDKn3uMYJKbPRODUCED BY:https://aipodcast.ing

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How long is this episode of Retail Media Breakfast Club?

This episode is 4 minutes long.

When was this Retail Media Breakfast Club episode published?

This episode was published on February 28, 2025.

What is this episode about?

This episode delves into impactful conversations between retail media teams and sales organizations, highlighting how perceptions of retail media networks can shift from being seen as mere lower funnel tactics to comprehensive full funnel...

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