Panel: How these 4 ecomm leaders educate their leadership teams

Join industry leaders from Monster Energy, Tom's of Maine, Petmate and Advantice Health as they share invaluable insights on educating leadership teams on e commerce & retail media. Learn how to translate complex e-commerce concepts into relatable analogies, discover why "complaining is not a strategy," and understand the power of full-funnel tactics. Walk away with practical approaches to driving sustainable growth and measuring success in the ever-evolving digital retail landscape.CHAPTERS:(00:00:00) What's in store for today(00:01:01) About the Show(00:01:23) Relatable Analogies - Ben Galvin, Sr. Director, Monster Energy(00:03:05) Complaining is not a strategy - Paolo Bacarin Filho, Director, Tom's of Maine(00:06:21) Full funnel tactics - Darren Silverman, SVP,  Petmate(00:08:09) 'Are we profitable' - Ash McMullen, Head of E-commerce, Advantice Health(00:09:07) Outro SOCIAL LINKS:Website: https://www.retailmediabreakfastclub.comLinkedIn: https://www.linkedin.com/in/kiri-masters/Youtube: https://www.youtube.com/@retailmediabreakfastclubApple: https://podcasts.apple.com/us/podcast/retail-media-breakfast-club/id1782187624//Spotify: https://open.spotify.com/show/3s5MuqcrsOmQDKn3uMYJKbPRODUCED BY:https://aipodcast.ing