EPISODE · Jan 29, 2025 · 8 MIN
Panel: The analogies these 5 ecomm leaders use to educate their exec teams on retail media
from Retail Media Breakfast Club · host Kiri Masters
Join industry experts from agencies and leading companies like Quickfire, Monster Energy, Tom's of Maine, Petmate, and Advantis Health as they share insightful analogies to help explain the complexities of retail media to leadership teams. Learn how digital commerce decisions parallel profit versus growth roads, discern how retail media compares to a farmer's market, understand the importance of 'aging your ASINs' like fine wine, and explore the concept of the digital shelf reset. This episode provides practical strategies for making retail media more tangible and comprehensible for executive teams.CHAPTERS:(00:00) About Today's Topic(01:01) About the Show(01:23) Scott Oshman's Two Streets Analogy(03:01) Ben Galvin's Farmer's Market Analogy(04:07) Paolo Baccarin Fillo's Aging ASINs Analogy(05:44) Darren Silverman's Digital Aisle Analogy(06:40) Ash McMullen's Digital Shelf Reset Analogy(07:39) OutroSOCIAL LINKS:Website: https://www.retailmediabreakfastclub.comLinkedIn: https://www.linkedin.com/in/kiri-masters/YouTube: https://www.youtube.com/@retailmediabreakfastclubApple: https://podcasts.apple.com/us/podcast/retail-media-breakfast-club/id1782187624//Spotify: https://open.spotify.com/show/3s5MuqcrsOmQDKn3uMYJKbPRODUCED BY:https://aipodcast.ing
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Panel: The analogies these 5 ecomm leaders use to educate their exec teams on retail media
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