EPISODE · May 5, 2025 · 6 MIN
Panerai – L’orologio militare diventato simbolo di lusso
from Oltre il Brand!
Eleganza, precisione e storytelling militare.In questo episodio scopriamo la trasformazione di Panerai, da produttore di strumenti per la Marina Militare Italiana a brand internazionale di orologi di lusso.Parliamo di posizionamento, heritage, target e strategie di rebranding che lo hanno reso un cult per collezionisti e appassionati.⏱ Un viaggio nel tempo e nello stile. Hosted on Acast. See acast.com/privacy for more information.
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This episode was published on May 5, 2025.
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