Pants on Fire: When Customers Lie to Marketers

from Under the Influence with Terry O'Reilly

Customers often lie to companies in surveys, polls and focus groups.Yet advertisers rely on that flawed and false feedback to market brands and create advertising campaigns.So what are advertisers to do? One solution is Google.What we type into the Google search window is like a truth serum. We all pour our most intimate, honest questions into that search box.We know you want to listen to all the ads in this show. On the off-chance you don’t, subscribe ad-free here. Hosted on Acast. See acast.com/privacy for more information.

What this episode covers

Customers often lie to companies in surveys, polls and focus groups.Yet advertisers rely on that flawed and false feedback to market brands and create advertising campaigns.So what are advertisers to do? One solution is Google.What we type into the Google search window is like a truth serum. We all pour our most intimate, honest questions into that search box.We know you want to listen to all the ads in this show. On the off-chance you don’t, subscribe ad-free here. Hosted on Acast. See acast.com/privacy for more information.

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Pants on Fire: When Customers Lie to Marketers

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This episode is 27 minutes long.

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This episode was published on April 13, 2024.

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