Paola Piccinno | ABM Isn’t Dead: It’s Just Evolving with AI

“ABM is dead.”That’s what many say — but Paola Piccinno isn’t convinced.And neither am I.In this episode of The Sales Strategist, we dig into why ABM still matters — and how it’s evolving with AI, intent data, and smarter alignment between sales & marketing.✅ What went wrong with ABM (and why most companies never really nailed it)✅ How to rethink personalization in the age of automation✅ Why real alignment with Sales is non-negotiable✅ What AI can do (and can’t do) for account-based plays✅ And what needs to change if ABM wants to stay relevant in 2025This conversation was practical, honest, and refreshingly direct.