Paolo Taticchi and Melina Corvaglia-Charrey on leading sustainable change

While over 90% of business leaders recognize the importance of sustainability, only 60% have a strategy in place. And many of these strategies are inefficient, ineffective, or simply don't go far enough to address the global challenges we are facing.In this episode Caroline Taylor, OBE, former CMO of IBM Global Markets and Chair of Oasis Community Learning, hosts and interviews Paolo Taticchi and Melina Corvaglia-Charrey​, co-authors of How to Be Sustainable: Business Strategies for Leading Change.We start by defining sustainability and talking about the need for long-term shared value. We cover the drivers for sustainable action including the financial risks and the increase in climate litigation. And we explore how to build a strong business case for sustainability.We also discuss the political influence from the US and Paolo shares that anti-ESG sentiment is more talk than fact.Paolo is Professor in Strategy and Sustainability and the Co-Director of the Centre for Sustainable Business at University College London, School of Management. He is a prominent sustainability expert, speaker and consultant working with corporates and governments around the world.Melina is a Researcher at University College London, School of Management. She has over 15 years of experience as a senior marketing leader in the media industry, and also works as a consultant supporting small-to-medium size businesses with their sustainability reporting efforts.You can check out the Chief Sustainability Heroes podcast here.And you can learn more about the MarketingKind community here.