EPISODE · Jan 17, 2019 · 30 MIN
Parachute's Luke Droulez: I don't want to be known as a Facebook brand
from The Modern Retail Podcast · host Digiday
Born online, so-called DTC brands are growing up. Retailers that were once solely e-commerce are now turning to a more traditional playbook for growth. Rolling our physical retail stores is the first step in the way. Parachute, a digitally-born bed and bath brand, is on its way to launch 20 stores by 2020 and already has six stores in the U.S. On this episode, we chat with Parachute CMO Luke Droulez.
What this episode covers
Born online, so-called DTC brands are growing up. Retailers that were once solely e-commerce are now turning to a more traditional playbook for growth. Rolling our physical retail stores is the first step in the way. Parachute, a digitally-born bed and bath brand, is on its way to launch 20 stores by 2020 and already has six stores in the U.S. On this episode, we chat with Parachute CMO Luke Droulez.
NOW PLAYING
Parachute's Luke Droulez: I don't want to be known as a Facebook brand
No transcript for this episode yet
Similar Episodes
Mar 26, 2026 ·1m
Mar 19, 2026 ·34m
Feb 18, 2026 ·11m
Feb 11, 2026 ·45m