Paragon | What are behavioural economics?

The latest episode of ‘Future Faces: The Young Professionals Podcast’ explores the principle of behavioural economics. Host Claudia Congrave is joined Jo Caley, senior insight manager at Paragon Banking Group to discuss this concept. Listen to find out more about the idea behind behavioural economics and how Paragon have incorporated this into one of their projects. Jo also discusses the EAST framework (Easy, Attractive, Social, Timely) which is applied to influence day-to-day decision making.