Paramount has launched a hostile takeover bid for Warner Bros

Paramount has launched a hostile takeover bid for Warner Bros at 108 point 4 billion dollars. This challenges Netflix, who reached a 72 billion dollar takeover in an effort to create a media powerhouse that would challenge the dominance of the streaming giant. But what does this actually mean and who is likely to win?  All to discuss with Lorcan Nynhan Head Of Training at the The Communications Clinic.