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EPISODE · May 14, 2026 · 12 MIN

Parasocial relationships in the age of social media

from We Mean Business · host BizJournalism

In this episode, Ananya Bhargava interviews Lauren Auverset, Assistant Professor of Strategic Communication at the University of Louisiana. The discussion explores the historical context and evolution of parasocial relationships, the rise of influencer culture across new media platforms, and influencer responsibility and ethical standards in an online world.

Episode metadata supplied by the publisher feed · Published May 14, 2026

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Parasocial relationships in the age of social media

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