Parasocial relationships in the age of social media

What this episode covers

In this episode, Ananya Bhargava interviews Lauren Auverset, Assistant Professor of Strategic Communication at the University of Louisiana. The discussion explores the historical context and evolution of parasocial relationships, the rise of influencer culture across new media platforms, and influencer responsibility and ethical standards in an online world.

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Frequently Asked Questions

How long is this episode of We Mean Business?

This episode is 12 minutes long.

When was this We Mean Business episode published?

This episode was published on May 14, 2026.

What is this episode about?

In this episode, Ananya Bhargava interviews Lauren Auverset, Assistant Professor of Strategic Communication at the University of Louisiana. The discussion explores the historical context and evolution of parasocial relationships, the rise of...

Is there a transcript available for this episode?

Yes, a full transcript is available for this episode. You can read the complete transcript on the episode page.

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