EPISODE · May 14, 2026 · 12 MIN
Parasocial relationships in the age of social media
from We Mean Business · host BizJournalism
In this episode, Ananya Bhargava interviews Lauren Auverset, Assistant Professor of Strategic Communication at the University of Louisiana. The discussion explores the historical context and evolution of parasocial relationships, the rise of influencer culture across new media platforms, and influencer responsibility and ethical standards in an online world.
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Parasocial relationships in the age of social media
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