EPISODE · Sep 1, 2026 · 5 MIN
Parcel Levy Bites, Target's Beauty Mix Questioned
from Beauty in Five
EU small-parcel levy linked to lower Asian import volumes. Premium Beauty News reports shipments from Asian e-commerce platforms have fallen since the EU's low-value import tax took effect, with implications for beauty sellers' cross-border pricing. (Premium Beauty News) Ultra Violette launches first US sunscreen with bemotrizinol. The Australian brand says its Unblock Screen SPF 50 is the first US sunscreen formulated with bemotrizinol, a filter the FDA approved in June 2026, signalling movement in the American UV-filter pipeline. (Ultra Violette) Digiday: few Black-owned brands in Target beauty relaunch. Digiday reports Target's refreshed emerging-brand beauty assortment, launching September 10 in more than 600 stores, includes very few brands from Black entrepreneurs. (Digiday) rhode sets European launch date with Sephora. rhode, the Hailey Bieber-founded brand owned by e.l.f. Beauty, says its products will reach Sephora online and most European stores, its first structured European retail rollout. (FinanzNachrichten.de) Also moving today: EXCLUSIVE: Laura Geller Returns to Brick-and-mortar With Nationwide Launch in Sephora at Kohl’s (WWD Beauty) Mao Geping Cosmetics Reports 26.2% Revenue Growth in First Half (Global Cosmetics News) Old Navy Expands into Beauty with US-Wide Beauty Co. Rollout (Global Cosmetics News) Omani Rose: Amouage builds a new fragrance raw material supply chain (Premium Beauty News) Get Beauty in Five in your inbox every weekday: https://beautyinfive.com
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What this episode covers
Premium Beauty News, reporting with AFP, says shipments from Shein, Temu and AliExpress into the EU have fallen an estimated 30 to 40 percent since the low-value parcel levy took effect, per French customs figures. Digiday reports Target Beauty Studio opens September 10 in more than 600 stores with 90 brands, only two of which Modern Retail could identify as Black-owned or founded, while rhode dates its Sephora Europe rollout for September 30 across 19 countries. Also: Ultra Violette launches the first US sunscreen with bemotrizinol, Laura Geller enters 854 Sephora at Kohl's doors, Mao Geping lifts first-half revenue 26.2 percent, and Old Navy moves into beauty.
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Parcel Levy Bites, Target's Beauty Mix Questioned
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